Billboard advertisement for Coca Cola featuring Santa Claus. The location of this particular billboard is unknown.

This is a World War II billboard. The flag with 48 stars tells us it was no doubt a 1940s advertisement.

If anyone can tell us where this sign was located, we would be interested in knowing.

This was probably a 1970s billboard.

This bathing beauty and her Coca Cola saw a lot of Madison. This view is taken in front of the Madison Gas Company on Main Street

The Coca Cola bathing beauty is along the riverfront in this photo. Notice the steam coming out of the boiler of the boat on the water.

"Whoa...let's get a Coke" is probably a 1940s billboard. Servicemen were a favorite topic for advertisements during World War II.

"Drive Refreshed"

"Lunch Refreshed" was probably done in the late 1950s or early 1960s from what we can see in the picture. Ladies were still wearing hats to luncheons and the dispenser has what is now called the "retro" look.

This bathing beauty and her Coca-Cola saw a lot of Madison. This view is taken in front of the Madison Gas Company on Main Street.